Adrenaline Hunter, the largest online booking platform for outdoor activities, is launching an extensiverebranding effort in response to evolutions in its business and a renewal to its corporate vision. At the heart of this rebranding is a change of trading name to Manawa, and an update to the company’s brand identity and its logo.
The new Manawa brand and logos will be rolled out across the company’s website and social media accounts over the course of November.
What a long way we’ve come
Since launch in Summer 2016, Adrenaline Hunter has grown rapidly to become the largest player in outdoor activities online booking, with 6 800 curated activities in more than 30 countries. These activities have been booked and enjoyed by more than 140 000 travellers and locals to-date.
Whilst the positioning of the company will not change, the new name will better convey its focus on the wider outdoor activities segment, the tourism segment that rebounded the strongest in the course of summer 2020 with 70% growth year-on-year in the company’s core European markets.
“This rename and rebrand represents a significant step in the company’s evolution, and a recognition that our platform serves travellers and locals looking for outdoor activities in general, and not only so-called high-adrenaline or extreme sport activities” said Philippe Bichet, CEO. “It also signals our ambitions in a segment which exploded in summer 2020 in the context of the pandemic, with vacationers looking for activities organized in small groups and outdoor”.
New name, same passion
The new name and logo reflects the company’s passion to help people discover and book the best outdoor activities, and in the process help people live unforgettable moments. The Manawa name was chosen after Manawa ora which in Maori stands for Breath of Life, a feeling one can feel during a paragliding flight, a snorkelling excursion, or during a snowshoe hike in the mountains.
The new rebranded website will offer an engaging yet simple design, easy to use navigation, optimised specifically to help people find and book activities on the go, on their mobile. Alongside rebranding, new features will be introduced, most notably the highlighting of activities available to people with disabilities.
Get in touch with Manawa
Manawa is the first booking platform for outdoor activities and experiences for travelers. Leader in Europe, Manawa offers booking services for 6 800 outdoor activities in more than 30 countries.
Link to the rebranded website: www.manawa.com
Don’t hesitate to contact us for any information and questions you might have. By e-mail at [email protected] or by phone on:
France: +33 1 76 35 00 87
UK: +44 20 3318 3096
Germany: +49 32 221 092 175
Spain: +34 902 01 80 12
If you wish to have this information as a pdf document you can download Manawa’s official press release on this rebranding.